Like everything else in life, finding investors is all about being in the right place at the right time. But what if you don’t wait for this fortuitous meeting and go the extra mile to be in the right place at the right time? Things would move at a faster pace, right? To that end, here are 5 “right places” where you can find investors online:
LinkedIn has become a potential mother lode for identifying and interacting with investors. It is the most popular social media platform for professionals across the board and allows them to expand their network and reach out to their prospects to finance their business. To find investors on LinkedIn, you must work toward building a solid presence, improve credibility, build up your outreach and connect with your prospective investors.
Yes, Facebook is not only a great platform to connect with your friends and family, but you can also leverage this social channel to find investors online. Facebook ad targeting tools are one of the most potent tools you can utilize to find your business investors. You can even join Facebook groups to connect with some potential investors.
Using Crowdfunding platforms, you can solicit funds for your startup. These platforms allow entrepreneurs to find their ideal investors using a website specializing in the type of funding they are looking for. If you are willing to find investors on Crowdfunding platforms, you have the following options: reward-based crowdfunding, donation-based crowdfunding, debt-based crowdfunding, and equity crowdfunding.
Meetup enables you to join a group of people with similar interests and attend in-person or virtual events hosted by these groups. You can use Meetup to find investors for your business. To find your ideal investor at Meetups, you have to search for nearby Meetup groups; the search results will include time, location, and details of the event. Next, all you have to do is make it to the event and start pitching!
Niche-specific online publications
Following investment publications and other niche-specific online forums, such as Q/A forums, can also help you in your investor hunt. These publications are rich sources of information and can answer your multiple queries too. The Economist, Entrepreneur, and Fortune are some of the most common publications that can teach you about investments, raising funds, and business management, in general.
Finding investors for a business can be challenging. However, you can try your luck at these five platforms, and there are high chances that you will find worthy investors to fund your business. Being omni-present not only helps in attracting new relationships but also keeps your company top of mind for all active investors which helps in strengthening trust, which is the ultimate reason capital partners stay with you.Find Investors OnlineInvestor Management SoftwareInvestor Marketing Strategy